LUCA IMMERSIVE
A platform for multi-sensory live experiences, immersive installations, and a growing narrative world led by the character LUCA. The work blends visual storytelling, music, and interactive technology to transport audiences into new realities.
The build was the show before the show.
For the month leading up to Journey of Creation, the creation itself became the content. Behind-the-scenes vlogs, hype edits, and collabs documented the process and pulled as many people as possible into it, building the world online before anyone walked through the door.
Something happens when an experience is truly immersive and interactive. It induces play, expression, and collaboration in ways you cannot predict. It becomes an extension of you.
We handed the visuals to the room.
A live loop from the crowd's own light, straight onto the building, with no delay.
The crowd held the tools
Attendees used their own laser pointers and flashlights, attached to their LUCA IMMERSIVE wristbands, to draw with light.
A live feed captured it all
A GoPro fed everything as a live stream into the computer, the eye of the whole system.
Effects added in real time
The studio layered effects live in Resolume, intentional RGB splits and delay that turned the light into colorful tracers and movement echoes.
Projected instantly
The visuals were projection mapped onto the front facade and a background screen with no delay, so the room saw itself become the art in the moment.
It wasn't just the show.
Journey of Creation was a full production, captured, mixed, marketed, and sold end to end.
Multicam capture
A media team shot two angles, front and side, while the on-screen visuals were screen-recorded, all combined into one multicam edit.
DJ deck audio
Clean audio recorded straight off the DJ decks, synced back to the footage.
A full DJ lineup
Multiple DJs carried the night across the room.
Ticketing
Tickets sold through a Posh VIP page, marketed to stand out in the app.
View the Posh page →SMS marketing
Event blasts pushed out over text to drive the turnout.
Event poster
A custom poster anchored the brand for the night.
The poster came alive.
Posh and event data showed that around 20% of the people who viewed and bought tickets found the event by scrolling the main Posh feed, browsing from one event to the next, and that 90 to 95% of those event posters were static images.
Posh already offered an animated GIF background, and almost no one was using it. In a feed of still posters, motion was the fastest way to catch a browser's eye and pull more attention to the event.
The static poster was rebuilt as an animated stage preview, lasers, lights, and motion hinting at what the night could become, then set as the page's GIF background. Because that same animation also plays inside every shared text-link preview, every link moved too. More clicks, more views, more tickets sold.
A suit that played the room.
Built with a local lighting technician: a fully custom, interactive light suit. LED tubes and strips run from a backpack, down the arms, and into the gloves across a full torso rig, custom-programmed and triggered live from a MIDI pad to switch effects on the fly during the set. This promo previewed the suit before the night.
Then the room took over.
An audience member picked up the camera, originally fixed on a table, and started pointing it at people, pulling them into the visuals. Atira Hope, a local visionary artist, brought out her glowing juggling balls and went full flow, feeding her movement straight into the projections. A real-time fusion of art, music, and motion, evolving moment to moment.
The crowd controls the show. From their phone.
Custom code, built with OpenAI, lets anyone in the LUCA IMMERSIVE Discord Community Server change the live visuals in real time. Send a message from your phone, from anywhere in the world, and the colors and effects shift instantly in Resolume Arena. The audience stops watching and starts co-creating, with no barrier left between performer and crowd.
Built for the week after, not just the night.
An experience like this lives far beyond the room. When the crowd creates the visuals themselves, they capture and post what they made, so the night keeps spreading to people who were never there. The people in the room are only the first audience. The largest one sees it afterward.
When you give people the tools to create, they don't just participate. They transform the space.
Light in the darkness.
In light of the devastating California wildfires, Journey of Creation donated 50% of all profits to the California Fire Foundation, helping families and communities rebuild and heal. There is always light in the darkness, if we choose to create it. Together, we can make a difference.
The night kept going online.
The story didn't end when the lights came up. Recaps and edits from the night keep spreading, turning one evening into an ongoing piece of content.
Pure, unscripted collaboration.
Not planned, not scripted, just the energy of the moment shaping the visuals. This is why LUCA IMMERSIVE exists.
- Atira Hope@atira.hope · flow and movement artist
- Cravin' Adventure StudiosSystem, live visuals, projection mapping
- Pirone ProductionsEvent production